Get to know FinWell

Introducing FinWell, your go-to destination for Financial Wellness for Creatives. As the founder and financial consultant behind this venture, I specialize in providing comprehensive financial consulting services tailored to small business owners, with a particular focus on solo entrepreneurs. My journey into this field began with a strong academic background in finance and valuable experience in FP&A (Financial Planning and Analysis) and payroll for renowned Fortune 500 companies.

My passion for entrepreneurship was ignited by running a successful wedding photography business alongside my wife. Through close collaboration with various vendors in the wedding industry, I became aware of their struggles with the business side of their creative endeavors. Witnessing the immense talent and creativity possessed by these individuals, I was inspired to help them reclaim their time and focus on what they truly love – their craft.

The Mission

At FinWell, my ultimate goal is to empower you to regain control over your time and finances. I firmly believe that understanding the intricacies of your business is key to pursuing your passion while ensuring profitability. By offering personalized financial consulting, I aim to assist you in streamlining your operations, optimizing your financial strategies, and achieving sustainable growth.

The Vision

At FinWell, we envision empowering creative entrepreneurs to unlock their full potential through personalized financial consulting. Our goal is to free their minds from financial complexities, enabling them to thrive in their artistic pursuits. We strive to be the catalyst that transforms dreams into profitable realities, guiding creatives towards financial wellness and fulfillment in both their professional and personal lives. Join us on this journey where your creative vision flourishes and your entrepreneurial spirit soars.

At FinWell, I am driven by the desire to help you buy back your time, enabling you to allocate it as you see fit, whether that's investing it in your business or enjoying a well-deserved personal life. Allow me to guide you towards financial wellness, so you can focus on what truly matters – realizing your creative vision and achieving your goals.

Earl McCoy



  • My background is in finance (FP&A and Payroll)

  • Travel is one of my favorite things to budget for. I'm all about trying new food and seeing new things

  • I'm strong enough to admit that I have a board game hoarding problem

  • Like most sports fans, I picked my favorite team (The Rockets) as a child and foolishly let their performance impact my mood

  • Married my high school sweetheart and we run a wedding photography business together

  • The "Be Curious" dart scene in Ted Lasso spoke to my soul

  • I have a rule that if you recommend a video game to me and it cost less than a beer, I will buy it